QATAR 2022 FOOTBALL WORLD CUP BID LAUNCH
BRAND EXPRESSION/GUIDELINES

Qatar is bidding to host the FIFA World Cup in 2022. The brief asked for us to take the logo and build a creative platform for the development of the brand—to excite the people of Qatar, the Middle East and differentiate the Qatar 2022 bid from competing countries. 

We developed a rich visual language around the concept—infinite dreams, one goal. The city of Doha came to life with football fever—the outcome—Qatar wins the bid! 

MY ROLE
Design, creative direction, guidelines (at Creative Action Design).

EXHIBITION BRAND IDENTITY

The brief called for a dynamic and ‘now’ exhibition brand identity—to engage a fashion-hungry under 35s audience—while communicating Easton Pearson’s place at the forefront of slow, ethical fashion and fashion as art. Centred around the concept of a ‘Window’—into the designers mind, processes and world—the brand identity provides an inspiring and eye-catching solution with repetition of pattern and process across all mediums referencing the designers’ own techniques.

AWARDS
Winner & Highly Commended – MAPDA Awards 2019

MY ROLE
Concept, identity design, look & feel, catalogue design (at Goldi).

CREDITS
Photography: Easton Pearson Archive, Museum of Brisbane Collection, images: Carl Warner.

IO OIL & GAS CONSULTING
BRAND CREATION

io oil & gas consulting is a new kind of energy company—set up to change the way business is done in the industry—through collaboration, creativity and looking at everything in a different way.

Powerful thinking—and the philosophy that left brain meets right brain—is at the heart of this brand.

MY ROLE
Brand definition, personality, behaviours, workshops, naming, design direction, brand guidelines, implementation and consultation (at Bisqit). 

ASIA PACIFIC SCREEN AWARDS
BRAND IDENTITY

Two-thirds of the world’s film is made in the Asia-Pacific region. The Asia Pacific Screen Awards recognise excellence in film and promote the many rich cultures of the region. The visual identity needed to capture this diversity, tell the stories of the Asia-Pacific while speaking to filmmakers in places as far and wide as Fiji, Tokyo, Kazakhstan and New Zealand. 

MY ROLE
Design/design direction: logo, identity guidelines, stationery, collateral, website consultation, brochure, collateral, advertising, program, award pin (at Minale Tattersfield Bryce).

EXHIBITION CATALOGUE

For the first major exhibition from Museum of Brisbane’s Easton Pearson Archive, the catalogue showcased selected garments and close-up details, revealing the artistry, techniques and demi-couture practices that placed the EP label at the forefront of Australian fashion for 27 years.

The die-cut cover bring the window concept to life.

MY ROLE
Concept, identity design, look & feel, catalogue design (at Goldi).

CREDITS
Photography: Easton Pearson Archive, Museum of Brisbane Collection, images: Carl Warner.

AEDILE
IDENTITY

A powerful, asset management, cloud-based software is set to transform the industry in all levels of service. Launched with a strong and memorable golden elephant with wings—the brand harnesses the Roman origins of it's name.

MICHAIL+GOLDI

ICC
BRAND IDENTITY/GUIDELINES/
LAUNCH/EVENTS

In the late 90s controversy, corruption and match-fixing plagued the International Cricket Council (ICC). Its image was in turmoil, the visual identity was weak—change was desperately in need. We took an under loved, even untrusted brand and gave it new life. The revitalised brand launched at Lord’s in 2001. Over eight years we developed events brand for numerous ICC events – including the CWC 2007 in the West Indies.

15 years on, the ICC mark and identity lives on and the work has paved the way for future brand development.

MY ROLE
Senior designer: identity, guidelines, client lead over eight years (at Minale Tattersfield Bryce). 

ICC CRICKET WORLD CUP WEST INDIES 2007
VISUAL IDENTITY/GUIDELINES

ICC Cricket World Cup is held every four years. The event brand identity reflects the host country or region.

The identity captures the spirit of cricket and life in the Caribbean—incorporating cricket symbols of bat, ball and wicket stumps with vibrant colours and shapes of symbols from the Caribbean. The rhythmic energy of dance and celebration is embodied by the red leaping figure and the unique feel of Caribbean island life reflected in the vibrant green of the palm tree and azure blue of the surrounding sky and seas.

MY ROLE
Design direction: visual identity. Design/copywriting: identity guidelines, licensing guidelines. Design: event tickets, brochure, stationery. Selection/briefing: advertising agency (at Minale Tattersfield Bryce).

IDENTITY

Helping to reposition a local sailing business from a school to a sailing brand—creating an identity and look & feel that stands-out in the market place and comes alive on sails, t-shirts, caps and signage.

The Manly Sailing marque is both a dynamic M and sails—it works as both a symbol for the school but also a marque than can brand high-end experiences.

INTERNATIONAL ASSOCIATION OF OIL AND GAS PRODUCERS
REBRAND

The International Association of Oil and Gas is the industry voice throughout the world—it is responsible for safety and best practice in the industry—but was falling short on its promise.

The challenge was to navigate this complex organisation and engage its members throughout the process. The outcome is a redefined purpose and expression of a brand that engages and communicates to its members, government and more importantly the broader community.

MY ROLE
Stakeholder engagement workshops in Brussels & Berlin, brand definition, personality, design, design direction, brand guidelines (at Bisqit). 

SAUDI CEMENT
REBRAND/GUIDELINES

Saudi Cement Company is one of the Kingdom's leading producers of cement.

We embraced and understood a complex culture over numerous trips to Saudi Arabia. We struck a balance between heritage and innovation in a conservative country to set a new standard for the region.

My ROLE
Co-facilitation of brand workshops/meetings in Dammam – Saudi Arabia, brand definition, personality, naming and tagline, design, design direction, brand guidelines (at Bisqit). 

CITY & GUILDS
BRAND ARCHITECTURE/
EXPRESSION/GUIDELINES 

City & Guild’s is the UK’s largest provider of vocational education. Its brand promise is ‘unleashing talent’. The problem is its brand only communicates with one of its many audiences. Our task was to break down the complex organisation, and define a clear visual language and expression. 

The result is a complete brand guidelines that fully expresses one brand across all of its audiences. 

MY ROLE
Project lead, workshop facilitation, brand architecture, brand definition, personality, expression, design, design direction, brand guidelines (at Bisqit).

EVRAZ RAILS & WHEELS
SUB BRAND DEVELOPMENT/
EXPRESSION/LAUNCH

Two thirds of the world’s rails and wheels are produced by the Russian steel company EVRAZ, but how do you differentiate your product in a generic commodity market? 

Building on the EVRAZ brand identity we captured the Russian wit and brought it too life through a humorous yet straight to the point, no BS ‘We are EVRAZ, We Make Rails and Wheels’, tone of voice and visual style. 

MY ROLE
Project lead, workshops in Moscow, sub-brand definition, positioning, personality, idea generation, design, design direction (at Bisqit). 

Copywriter: Mike Reed 

BIOTECHNOLOGY
BY AMGEN
CAMPAIGN BRAND/
NAMING/IDENTITY/
GUIDELINES
Amgen is the pioneer of biological medicines. With many of its patents expiring—Amgen wanted to firmly make its mark as the benchmark for certainty, quality and reliability.

Through research, workshops, rigourous testing we developed a campaign brand that positions Amgen as the benchmark for quality processes, expertise, 
R&D and product – ultimately making patients lives better. 

MY ROLE
Project lead, research, workshops in Los Angeles, 
brand definition, naming, design, design direction, guidelines. 

GP4KIDS
IDENTITY DESIGN

Kedron Wavell Medical Centre in Brisbane spotted a gap in the market—few medical centres provide a specialist general practice focusing on medical care for children.

This colourful identity plays on the idea of a puzzle or childrens’ building blocks—a specialist doctor can put the pieces together to ensure best medical care and wellbeing for children.

MY ROLE
Design (MICHAIL + GOLDI)

VEEVE
REBRAND/NAMING

Disrupting the London holiday market—Vive Unique is onto a great idea: helping homeowners rent out their London homes to short stay guests. The business has great potential—the problem is their name and brand identity does not live up to the promise. 

A new name was conceived—from the original name 'Vive Unique' —the new name 'Veeve' is sophisticated, ownable, memorable and celebrates the concept of living life well.

MY ROLE
Consultancy and advice on brand definition, positioning, naming, design direction (at Bisqit).